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Cafédirect Fairtrade Coffee

Cafédirect produce fairtrade coffees - instant coffee, roast and ground fresh coffee and espresso ground coffee. They also produce excellent tea and hot chocolate.

Fairtrade (and not faretrade or fiartrade or even fair trade) coffee is coffee that is brought from coffee producers in a "trading partnership, [that is] based on dialogue, transparency and respect, that seeks greater equity in international trade" - from the Cafedirect website. You can read more about the goals of fairtrade and fairtrade products such as coffee and tea on the fairtrade pages of the Cafédirect website.

Cafédirect choose to go beyond the minimum standards of the Fairtrade Labelling Organisation in producing, paying and investing in the farmers that produce their fairtrade instant coffee, their fairtrade roast and ground coffee, their fairtrade hot chocolate and their fairtrade tea. Cafédirect call this extension beyond the minimum standards of fairtrade the Cafédirect Gold Standard. You can read more about this extended fairtrade practice on their Gold Standard pages.

Cafédirect produce a range of fairtrade fresh ground coffee including gourmet fairtrade coffee, namely Kilimanjaro, Machu Picchu and the new fairtrade roast and ground coffee, Palenque. They also produce an organic fairtrade medium roast coffee and a decaffinated medium roast fairtrade coffee. Visit the Cafédirect product pages to see all their fairtrade coffee products.

Cafédirect also produce fairtrade instant and fairtrade organic instant coffee which is branded as 5065. Check out Cafédirects' fairtrade tea - extraordinary ordinary tea. And finally their fairtrade hot chocolate product Cocodirect is a delicious hot chocolate beverage and in my humble opinion is nicer than Green and Blacks hot chocolate.

Posted by tom at December 10, 2004 11:28 AM | TrackBack